

SPLURGE
Shopping is sometimes not just about buying things, but about about buying possibility.
A new outfit can feel like confidence.
A passport can feel like freedom.
A camera can feel like creativity.
A gift can become a memory.
We rarely purchase only an object.
We purchase the story we imagine it will help us tell.
This bottle explores the hopeful space between what we own and what we hope those things will help us become.
A Division of Bright Horizons Lab
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